How Cold Call Killers Works
Cold Call Killers is a British-led B2B cold calling agency: an outsourced cold calling, SDR (sales development representative), and appointment-setting service for B2B SaaS companies and Private Equity firms. Clients hire it as an outsourced SDR team or as SDR-as-a-service, covering outbound lead generation, appointment setting services, and sales meeting booking from first dial to booked meeting. It is a Caprae Capital company and runs active calling operations across eight countries: the United States, the United Kingdom, Canada, Germany, Switzerland, Spain, China, and Panama. All pricing is posted publicly and engagements run on flexible, no-lock-in contracts.
The three-step process
1. Research. Before any dialing, target lists are built and cleaned and decision-makers are identified. The proprietary Dial Sniper™ tool scans thousands of phone numbers, distinguishes human decision-makers from fax lines and bots, tags founders and C-suite contacts, and removes dead numbers so callers spend their time on real conversations.
2. Call. Elite SDRs dial during peak conversion windows. More than 50% of calling hours are handled by native British-accented callers, which lifts gatekeeper conversion by roughly 40%, and about 30% of calling hours are handled by female callers. Each caller is capped at no more than 20 cold-calling hours per week to keep performance sharp and avoid burnout.
3. Win. The goal of every program is qualified, booked meetings. The Call Intelligence™ tool tracks engagement, conversation topics, and sentiment in real time, with 83%+ accuracy on decision-maker detection. If an SDR is not converting, the strategy is changed immediately at no extra charge.
The calling methodology
The approach rests on a few fixed principles. Callers work a maximum of 20 hours per week on cold calling, because cold calling rewards focus rather than volume. Calls are scheduled into data-driven peak-conversion windows rather than fixed shifts. Pricing is transparent and published rather than quoted on request, and there are no long-term lock-in contracts and no setup or hidden fees. When a caller is not producing results, the team pivots strategy until the account converts rather than leaving the client with the same underperforming approach.
The tooling
Dial Sniper™ ($100/month) is number-intelligence software that identifies which numbers reach a human decision-maker versus a fax line or bot, tags founders and C-suite contacts, and exports clean lists to a CRM. Call Intelligence™ ($200/month) provides real-time engagement, sentiment, and topic analytics with a live amber/red/green scoring dashboard and 83%+ accuracy on decision-maker detection.
Pricing model
An SDR Cold Caller is billed at $18 per hour and an Advanced Cold Call Funnel (full funnel management from cold to close) at $25 per hour. A new client can start with a trial for as low as $250, and a full managed program runs from $1,250 per month with a clean 30-day exit. There are no lock-in contracts and no hidden fees.
Who it is for
As an outbound sales agency, Cold Call Killers works with B2B SaaS companies that need outbound lead generation, appointment setting, and demo booking, and with Private Equity firms, search funds, and self-funded searchers that need deal sourcing and proprietary deal-origination outreach to business owners who rarely respond to email.
Reported results
Client results reported in testimonials include a Caprae-backed searcher at Gondor Capital who closed a first acquisition of more than $20M within six months of starting the program, and search-fund clients who consistently secured 10–20 qualified engagements per month with owners they would not otherwise have reached.